Social Media and Web 2.0 Marketing Strategies

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8 Basic Rules of Social Networks

Wednesday, July 2, 2008

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The rapidly-rising popularity of social networks have changed the rules of customer interaction. Using social networks effectively requires some basic knowledge and a framework that will keep things running smoothly. Some basic rules to consider include: 1. If you are the webmaster, then be careful to keep discussion open and limit censorship. Of [...]

facebook, hi5, myspace.com, Social Networking

My 3 Favorite Marketing Tips For Exploiting YouTube

Wednesday, April 9, 2008

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As any good social marketing maven knows, Youtube works! Here are my 3 favorite Youtube marketing tips that will boost your traffic and back links into the stratosphere. Submit Multiple Formats After you have capped off that great screen capture tutorial or that “talking in my webcam” marketing piece, be sure to save it in multiple [...]

link-building, Social Marketing

3x Your Social Marketing Output in 5 Minutes

Tuesday, April 1, 2008

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In our recent post on social marketing buzz groups I recommended these groups as a valuable way to get some attention (links and readers) to your blog. There is actually an even better reason, here's the story. As I was doing my morning "buzz group" routine, I came across a podcast from Robert Greenshields at MindPowerMarketing.com. He is a fellow buzz group member, and, per normal, I checked his content to see if I wanted to vote.

buzz groups, goals, robert greenshields, Social Marketing

Online Image Editing Made Easy - Aviary

Thursday, March 20, 2008

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Although this amazing site is still in private beta, its worth a look. Aviary is a truly intriguing and comprehensive suite of online media editing apps. These tools are based right in your browser (or as downloadable AIR applications) and all "relate" to each other.

The Secret Society of Buzz

Tuesday, March 11, 2008

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Many aspiring social marketers are surprised when they stumble into a community of IMers who are secretly buzzing (promoting) each others content. The Secret These covert little communities are simple vote sharing networks and generally work like this: Each member is allowed to submit a predefined number of URLs (usually per week or per month) and request that [...]

blogging, Social Marketing

What is Podcasting?

Thu, Jul 3, 2008

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Podcasting is the term used for broadcasting through websites, with direct or streaming content. The first podcasts were developed for the iPod, and were files that could be downloaded to the iPod for distribution. The first podcasts were radio interviews and audio programs, but podcasts now include classroom lessons, walking tours, meetings, and [...]

audio blogging, podcasting

How to Organize an Interview with the Top Expert of Your Niche Market

Mon, Jun 30, 2008

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Hypothetically, let’s just suggest that there are experts other than you in your niche market. There are a lot of benefits to you if you are reciprocal with these other experts, sharing information, links, target audiences, etc. You’ve heard the saying that “there’s strength in numbers,” right? One way to get these [...]

authority, blogging expert, niche expert, top expert

Are You Using Google Analytics?

Fri, Jun 27, 2008

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Google Analytics - formerly known Urchin - is probably one of the best web analytics tool on the entire Internet and thanks to Big G it is completely free to use. if you’re not tracking your website visitors and sales using something like Analytics, then you’re really missing the boat. Instead of going into great [...]

google analytics, urchin, website tracking

Beat the Competition and Become a Blogging Pro

Tue, Jun 24, 2008

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If you are hoping for any success online whatsoever, you will need to become a master blogger. Blogs were originally started with a much more broad purpose, as a place to post your thoughts, your favorite links, etc. Today’s blog sites are complex information clearinghouses, places where content matters, and, if done properly, [...]

bloggers, blogging-for-profits, blogging-tips

Make Your Blog Profitable With Social Power Linking

Wed, Jun 18, 2008

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Social Power Linking has become one of today’s premier blog strategies, one that increases your links and traffic, thereby increasing profits from your blog. Since that’s one of the main purpose of your blog site, learning how to use Social Power Linking (SPL) to your advantage is not only wise, but essential in today’s Web [...]

Social Marketing, Social Media, social-power-linking, spl